Print media especially the news industry is experiencing big drops in their sales numbers for the first time in ages (1). At the same time the internet is booming, online advertising is still growing in comparison to their analog siblings (2).
When the iPad was announced (3), the press jumped on the train and pushed their new savior to the limits of positive feedback. While nobody really questioned the real value of the new product (4) and most import nobody questioned the way news will be sold through this new device. As this is going to be the important questions, because there will be lots of similar devices joining the new tablet market soon (5).
This is why i am questioning the “Itunization” of news and proposing a different business model for the future distribution of news in the digital era.
The concept of the “News Transfer Foundation” (NT.fdn) is an independent institution, taking care of an uncensored delivery of news in their raw form and managing the payment for those articles. This system provides not only solutions for iPad like devices, but more over wants to establish an exchange system where news can be distributed to multiple receivers from mobile applications over websites to print on demand services.
This should provide the news industry with a powerful tool to distribute and sell their products, learn more about their customers and thereby create a completely new user experience.
Download Project-Abstract
When the iPad was announced (3), the press jumped on the train and pushed their new savior to the limits of positive feedback. While nobody really questioned the real value of the new product (4) and most import nobody questioned the way news will be sold through this new device. As this is going to be the important questions, because there will be lots of similar devices joining the new tablet market soon (5).
This is why i am questioning the “Itunization” of news and proposing a different business model for the future distribution of news in the digital era.
The concept of the “News Transfer Foundation” (NT.fdn) is an independent institution, taking care of an uncensored delivery of news in their raw form and managing the payment for those articles. This system provides not only solutions for iPad like devices, but more over wants to establish an exchange system where news can be distributed to multiple receivers from mobile applications over websites to print on demand services.
This should provide the news industry with a powerful tool to distribute and sell their products, learn more about their customers and thereby create a completely new user experience.
Download Project-Abstract
